Register a trade mark for a consultancy

A consulting firm can register its name just as well

Yes, a consulting firm too can have its business name or logo registered as a trade mark, with the Benelux Office for Intellectual Property for the Benelux countries or with the European Union Intellectual Property Office for the entire European Union. The fact that a consulting firm does not sell physical products makes no difference: the Nice Classification includes not only goods but also a classification for services, and advice, guidance or consultancy fall under that classification just as well. Without registration, a consulting firm's name is not automatically protected. If someone comes up with the name and only uses it themselves, they have no right to it yet — another party, for example a competing consulting firm with a similar name, can have that same name registered and then ask the first user to stop using it.

When preparing an application, it must be determined which class or classes from the Nice Classification fit the services offered by the firm. The classification into classes determines which services the trade mark will later protect, and a consulting firm typically falls under a different classification than a shop or a manufacturer. In addition, it is customary to check in advance