How do I register a trade mark name?

Registration is only possible through BOIP or EUIPO

You register a trademark by having it registered as a mark with BOIP for the Benelux countries or with EUIPO for the entire European Union. Simply coming up with a name, having a logo designed, or using the name in practice for some time does not in itself grant exclusive rights. Without a registration in the trademark register, anyone else can in principle claim the same or a very similar name for comparable products or services.

The choice between a Benelux registration with BOIP and a Union trademark with EUIPO depends on the territory where the business is active or intends to become active. A BOIP registration applies to the Netherlands, Belgium and Luxembourg together; a EUIPO registration applies to the entire EU in a single application. In the application, the trademark is linked to one or more categories of goods and services, so that it is clear for what the mark is protected. Both offices maintain a public register in which existing marks can be found, and in which your own application will also be visible after registration.

Where this is documented: the registers of BOIP and EUIPO

That registration through official registration occurs and does not automatically arise from use is clear from the working method of both offices themselves: BOIP processes and publishes Benelux trademark applications, EUIPO does the same for Union marks, and in neither system does a registered trademark right arise without a filed and processed application. The registers of BOIP and EUIPO